| It is no surprise that the internet has become overcrowded and competitive. You HAVE to be on top of your game to stand out and be successful, so probably the best thing to do is to give your site all the tools and tweaks it needs to achieve your big goals and help growing your business.Check out these 10 ways to ensure your website visitors are happy, enjoying the stay on your site and always return back, Why you will lose visitors if you can turn them into a loyal readers? |
| Speed it up Today’s web visitors have short attention spans. Slow websites lose visitors like Adnan Sami loses his weight hehehe… Google looks at page speed as well, so speed it up! There are many ways to do this. Simply do a quick Google search to find some tips. I’ll also be writing a post shortly about various ways to increase page speed, so stick around. |
| Prominent navigation Web designers are getting really creative these days. This is great because of all the good design that is around, but sometimes designers try too hard to “break the mold” and they end up throwing out a lot of the marketing methodology behind site layout. Creative designs are awesome, hiding important things like page navigation is not. Keep it cool, but keep your marketing hat on too. |
| Site map There are several advantages to using well organized sitemaps. It is great for the search engines when spidering your website to ensure they index all of your pages. It is also great for users that are looking for a specific page. They can browse your sitemap and find what they are looking for quickly and easily. I recommend that you organize your sitemap into categories. |
| Search Featuring a search bar on your site is a great way to help serve up relevant content to your users. If someone visits your site and is looking for something specific, all they have to do is a quick search and they are served up the content that matches their query. There is an analytics side to featuring a search bar as well. There are ways to track the searches made on your site so you can get a better understanding of what your website visitors are interested in. |
| Avoid Flash heavy doorway pages Luckily this trend is coming to a close, but there is still much of this out there. There is no reason to put a page before a page. Web surfers are too impatient to have to visit a doorway page before they get to the page they want, especially if they have to view some extravagant Flash video. Just because you have a cool Flash video doesn’t meant you need to force visitors to watch it. Use the video, just find another place for it. Doorway pages are terrible for your SEO as well, so just try to avoid them altogether. |
| Categorize your content This seems like a no-brainer and from what I have seen, most websites do this well. Try to break your pages into categories and sub-categories as much as makes sense. Most web surfers are scanners and the faster you can help them find what they are looking for the better. |
| Break up your content If you have a lot of content on your pages, break it up with subheadings and images. This allows visitors to scan your content and digest it fast. Put important information that you want read in bold. Subheadings and images are great to break up long articles. Many visitors will bolt if they come to a page that looks like a book. Few people want to sit on a page for 15 minutes reading web content word for word. |
| Put thought into your call-to-action Why do you have a website? Surely you had some goals and objectives in mind when you decided to build a website. I’m guessing that some of those goals were somehow sales related. So, if you’re lucky enough to attract web visitors to your site that are searching for your products or services, make buying easy for them. Highlight your calls to action prominently so the user knows how to take action fast. |
| Check your links! The last thing you want is someone browsing around your website and come to a screeching halt when they run into a broken link. It is unprofessional and avoidable. Check your site and have someone else double check it as well. We are all busy and broken links happen, I’m guilty of it and I’m sure you are too. Just try to make a conscious effort to get another pair of eyes on your site to help you find things like this. |
| Easy on the eyes By now we can all agree that content is great for your website. With that being said, let your content be great by being easily seen and read. Make your content easy to read. Light gray text on white background may look cool, but could be hard to read. Pay attention to colors on black backgrounds as that can make you text difficult to read as well.Websites can be powerful tools, but they are surely not set it and forget it. Measuring, tuning and tweaking are ongoing tasks of today’s webmasters. Using these suggestions will help reduce your bounce rate and keep your website visitors happy and coming back.This post is part of our Guest Blogging contest, if you like it then why not sharing it with your friends by retweeting it? |
10 Ways to make your Website more User Friendly
SEO for Flash Websites
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SEO-That is what We need, but how?
SEO – That is what We need, But how? |
| The desperation of website owners for promoting websites at search engines has initiated the emergence of Search Engine Companies in geometric progression in the recent past. If anyone searches the phrase SEO companies one gets a list of 18,700,000 sites. So one can just sneak a peep into this populous world of SEO. More interestingly, if one searches by SEO consultants (within quotes), then 802,000 options are available to you for selection. The figures not only indicate the need but also show the growth rate of SEO companies and consultants. The figure, which is however unavailable is the number of corporations and website owners who rely more on themselves for their own SEO needs irrespective of their primary business goals. These amazingly luring facts have obviously paved the way into creating a world of suspended disbelieve which has become the hype and the obvious in demand segment. Thus this has enhanced the chances of frauds through gimmicks like “Result in 7 days”, “Guaranteed SEO”, “1000 Traffic Exchange everyday”. We surely advise one to give deep thought before relying on the integrity of these advertisements and always accept them with a pinch of salt. |
| What we suggest, Why don’t you try out to follow the basic steps on your own? The obvious question – How? |
| (1) Define goal for each of the pages on your website (2) Analyze the most searched keywords/ phrases (Look for parallel keywords also) (3) Apply them in your content as Meta tags (4) Try to design using any open source package (5) Use Flash only for decoration/ glamour of your pages (not for keywords) (6) Use the keyword based ALT tag for each of the images (7) Try to reduce the size of the web pages (8) Try to increase the number of web pages of your site (9) If possible, try to get it validated by w3c (10) Submit the site in different search engines and directories (11) Seek permission/ negotiate with different site owners for one way links (12) If you require faster result, go for Pay Per Click (PPC) management (13) Wait patiently… |
| In reality, none of these tasks are too difficult for the web developers/ designers of your company to accomplish. Let us take the example where one seeks permission for link building by sending emails to different site owners/ webmasters. The essential factor being research and analysis to attract the potential traffic for link building from relevant websites that has got a higher rank in search engine and has a higher Page Ranking Value (PPV). So, the best way to achieve it is by searching the websites at the search engine by using equivalent keywords/ phrases. Look who comes higher in rung and check their PPV by using Page Rank Info (http://www.prchecker.info) sort of tools. We suggest you to avoid the websites listed in the first few pages, as they will be either not interested or charge a premium price. One needs to record a huge number of parallel websites to fulfill your desired goal as you find the success rate of finding agreeable websites at your price very limited. |
| However Search Engine Submissions are mostly free. So it will soothe your aching wound! But we must say, never take SEO as a time-bound project; rather it is a process that deserves continuous patient perseverance. |





